Monday, April 14, 2008

Helpful Tips on Optimizing a Web Site

After spending so much time and/or money on designing and building your site, now the real problem comes. It is not enough that you have built a site and just let it hang there. In doing such, its like throwing away the money and time spent on this project to trash. You are done with the easy parts. Yes, you heard it right, those are easy compared to what you will do next.


To be able to get higher traffic, continuous optimization of your pages is necessary. It is done to have high search engine rankings and to have high pr. Here are some suggestions on optimizing a website:


  • Keywords


It is beneficial to take all the time that it takes to research for keywords and key phrases for your site. Never use irrelevant keywords moreover do not “keyword stuff” your meta tags. It has been abused frequently and as a consequence, most major search engine don't give much weight on the meta tags. If found to be in such violation, search engine will penalize your site.


  • Title Tag


Be short and descriptive as possible when writing your title tag. Keep in mind that search engines will compare it to the text on that page and rank it accordingly. In addition, it will help your users know what the page is about. It is also advisable that the same keywords contained in your title tag will be used in writing the main text on your page.


  • Codes


Who would not like a “clean” code? Even people gets dizzy in looking on a “messy” code and so as to crawlers. It is recommended to use another file for formatting and just “call” your CSS file when needed. That way, crawlers can scan your codes and find your keywords on the content faster.


  • Using Other Technologies


It has been said that using Flash technologies and other similar techniques can “hurt” your rankings because search engines cannot read such. It is true that it is better to use standard technology such as HTML but still Flash animations is more attractive to a visitor's eyes. Don't limit your design because of this. A good optimization can still keep your site up on the running in the search engine rankings.


  • Content


Don't get too carried away on designing your site. Make sure that you are creating a content-rich pages. It will not only help you on search engine rankings but also it will be beneficial for your visitors for they have come to look for information. They will likely come back if your site is well fed with valuable informations.


  • Sitemap


Having a well-designed sitemap helps both the users and the search engines. This will ensure that all the pages of your site gets indexed by the search engines.


  • Links


There are many ways to increase your link popularity. One way is to participate in link exchange programs by joining forums. This is the fastest way to do link exchange as long as the members in the forum are active. Just remember to be discrete so that they will not think that you joined to spam. With regards to your link exchange partners, make sure that they are related to your site to avoid being a link farm. If search engines find sites that have nothing in common with the content of your site, they will lower your overall ranking on their search results by lowering your relevancy rate.


Another way is to submit your sites to web directories. Avoid using software that automaticlly sends your site in a weekly or monthly basis. Bear in mind that the sites are being checked by humans and sited that have been submitted multiple times will automatically be disapproved. If still has no reply after 6 weeks, you can send an email to follow up.


The most important thing in link building is to focus on the quality of the sites and not the quantity.


  • Promotion


Make advertisements for your sites and submit it to as many ads sites as possible. You can also promote your site by making press releases, articles and mentioning them in your blog.


  • Hidden Link or Text


The most common way on hiding a link or a text is by using a font color similar to the background color. If found to be doing this, search engines will penalize your site and your rankings will drastically affected.


  • Cloaking Mechanisms


Never serve a unique, optimized page for the search engines and serve a completely different page to real users. This will risk your site on being penalized or worst being banned.



Looks like a lot of work? Well, it really is and it is quite long a process. But this will definitely pay off after a month or so. This way, you will increase the number of your unique visitors daily and get the return of investment and also the profit you are looking for. But if your focus is on the core business objective, one option is to hire the services of an SEO expert. Ask for referrals and do not hesitate to ask exactly would your SEO expert firm uses to achieve a good positioning for your site.



For an easier way to optimize a web site, visit Search Engine Optimization Company

Sunday, April 13, 2008

SEO: The Answer to your Online Marketing Problem

For search engine optimization services, visit SEO Firm

When I was a child, people around me has many source of informations. For instance, they use the television, radio and newspaper for consumer information, which are called infomercials nowadays, and news for current events. Magazines and journals are for articles that illuminate people on a specific or several topics. I also remember my mom, when my sister is already entering her high school years, buying encyclopedias for reference purposes.


Now, there is a one-stop shop for all informations needed by anyone. Internet is the information hi way of the new age. There is a site for almost each and every need for information. Most consumers prefer this because almost all their concerns are met through the internet.


With this, online marketing is a phenomena. Promoting online of products of the smallest size and amount up to the biggest deals and services, is always a hit.


But it is not that easy promoting marketing online. Because most people use search engine before they enter a web site, it is necessary to have a high ranking on search engines. People frequently view only the first two pages of the search result. Given this fact, companies and even sole proprietors still often neglect this aspect or part of their business because they do not like to lose their focus on their business core objectives.


Search Engine Optimization plays a big role on this part. It helps the entities keep a high ranking in major search engines or help improve their rankings on some matter. It works significantly on boosting their client's web visibility on search engines. In this way more consumers will enter your site, therefore, giving more chances of increasing sales.


Some entities waste the thousands or hundred thousands of dollars they invested on web design after which they will discover that their site is not visible to major search engines. Because of this, some companies reinvest in redesigning their web site and some just accept the awful limited result they are achieving with their site.


For the premium and most coherent results in online marketing campaign, have the best search engine optimization services. Use your website as your strategic weapon against your competitors and this will accordingly increase your return of investment.

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Wednesday, April 9, 2008

Link Building Strategies

For link building services, click and visit SEO Solutions


Link building is an approach done by SEO specialists to create inbound links to their websites. This helps websites get higher rankings in search engine results. It plays an important part in on-line marketing campaign. This could make or break your search engine position so there should be extra caution in the off-page optimization process.


There are many ways to build links. But most require a lot of patience because of the continuous and sometimes repetitious manner of doing it. Some of them are the following:


  • Directory Submission


When search engines were still in their infancy, directories are very much used by people to find what the are looking for. It is categorized and well organized. It is humanly edited so make sure that you are not submitting a mirror or duplicate site. Doing such will result to site being deleted. Also, avoid link farms. Even if it is a back link, it still won't help you in your rankings. Link farm is a site where links of different categories are listed altogether. Submit to as many directories as possible.


  • Article Submission


Write articles and make sure that it is somehow related to your site. The reason for doing this is because at the bottom of your article, you can put a resource box which the author can make a recommendation to your site. Once article is approved, it will be an automatic link going to your site. Also, this is one way of proving that you know your business well enough to write about topics around and in it. Submit your articles to as much article sites as possible.


  • Press Release Submission


Press release is mainly for the promotion of your website. You will write about what's new with your company as well as your products and services. Submitting it to numerous press release sites would also create back links because like in article submission, there is also a resource box. But the difference is that it won't mention about the author. It will contain all about the company or the website.


  • Purchasing Links


This is usually being done by brand new or struggling web sites to attain high listings and increase traffic. This will be create one-way links going to your site without waiting long for it to be reviewed.


  • Through Email


Visit sites that you think compliment yours and find a way to contact them. The usual procedure is to email them and propose a link exchange. Wait for their response which may take weeks and when they do, start the transaction. Some do reciprocal link exchange, where two sites agree to swap links. And some offer a three-way link exchange, where one has to have 2 websites to this. You will have his link on your site and he will link bank from another site.


  • Blog

Creating a blog for your website is also helpful because it can be published for public consumption immediately. Another advantage is that you can leave your link partner a choice if he wants to do a three-way link exchange instead of having reciprocal link exchange.


  • Message Boards


Joining forums is considerably a great way to build links. Participate in forums that have active members. Most message boards offer signature if you reach a certain number of posts. And some will give you the privilege to do so as soon as you sign up. There, you can put a hyperlink going to your site. Another usage of message boards is to trade links with other members. Just make sure that you are in the right thread when doing so. This is the fastest way to exchange links because the response time is quicker than of the strategies.


Link building helps you improve your search engine rankings. The higher link popularity, the higher possibility of rank improvement. But keep in mind that number is not the only factor. For search engines, quality is better than quantity. You link partners should be in relevance to your site. And, always keep your anchor texts keyword-rich.

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Tuesday, April 8, 2008

Choosing an Outsourcing Partner? Think of Marriage

Several relationships ended, years of finding the “right man” have passed and finally I got married about 2 months ago. A few days ago, when I was about to sleep, I reminisced my past before settling down and the funny thing was, here is what I have realized... choosing your partner in life is just like choosing an outsourcing partner.



  • A partner that accepts you for who you are

      There are many kinds of organizations that outsource. You have to make sure that the outsourcing partner accepts the projects with business nature such as yours, whether it be mainstream, adult sites or others.



  • A partner that will consult you in making big decision

Of course, as a partner, you want to be consulted on every part of the relationship. Major decisions should be discussed with each other to be able to attain a good relationship. But ideas and perceptions should be taken into considerations of both parties which will bring us to the next trait.



  • A partner that will bring something new to the relationship

      Aside from reducing the cost, innovation is probably the main reason for outsourcing. Your partner should be able to introduce new concepts or new ideas to develop your business in relation with IT.



  • A partner that can harmonize with your extended family

In an organization, your extended family is your existing technology. Your partner should be able to co-exist with your foregoing technology. Same with marriage, your partner should be able to mingle and jive with your relatives.



  • A partner that treat other people well

    Keep in mind that motivation is still the key to productive employees. You have to know if your partner handles his employee well because you have to think that they should be treated as your employees also. They will do the work for you so they have to grow in their field because it will eventually reflect in your organization.

  • A partner that listens to every detail you say

It is important that your partner catches every little detail you say. Remember that those details is what you want and what you think would enhance the project.



  • A partner whom you can trust

          You should be able to trust your partner to keep you worry-free of any occurrence that would cause problem in the relationship. You don't want to be deceived money-wise or get disappointed with a low quality service. You outsource because it gives you longer time to sleep thinking your partner will be able to meet your deadline. You can't stay in a relationship if your always thinking that your partner can't be left alone and should always be looked over.



Just remember that in any relationship, it must be a two-way street. Cooperation from both sides are needed. And being committed there should be an open communication line. That goes for choosing an outsourcing partner and choosing a partner in life.



For a reliable outsourcing partner, I recommend SEO Solutions. An offshore outsourcing company that specializes in Search Engine Optimization, Virtual Assistant, Link Building and Copywriting Services.

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Monday, April 7, 2008

Ways on How to Promote On-line

For on-line promotion services, visit http://www.seo-solutions.net



Internet marketing is such a trend nowadays. Almost everyone does it. They do it for their business, for web site promotion, for their blogs and some even market themselves to find a partner in life. There are a couple of ways to this and here is a list of them.


  • Article

Creating an article is an effective way to make visitors from other sites notice you. But of course, the topic of the article should be related to your site or blog. The reason for this is because at the bottom of the page there is a resource box where an author can promote or recommend a website that is related to the topic. This is mostly done by web site owners.


  • Press Release

Press release is about a specific product or specific services that you are offering. You can also write about what's new with your web site or company. And at the bottom of the page its all about the company itself and not the author. From there, you can put a link going to your site.


  • Ads

Creating ads is a common thing for almost everyone. There are ads for selling all kinds of items. Name it and they got it. Be it tangible or intangible products. What makes the difference is how would you attract visitors to click on your site. Some use three asterisks, some use all caps font and more.


  • Blogs

A blog or weblog is an online diary or chronology thoughts (ref: dictionary.com.) This is the new technology that lets a person write as if he/she is writing in a diary or journal. The topic can be anything under the sun so whatever it is being offered can be “blogged” for more promotion.


  • Forums

In my opinion, this is the most effective way to promote. Just make sure that the forum has active members so that you can get replies faster. But remember not to promote blatantly because you maybe accused of spamming and receive an infraction as a result. You can even be banned for this.


Internet marketing plays a vital role in the status of a website. Constant promotion helps a lot in achieving the goal in accordance to the number of visitors that a web site has. They are many ways to promote a website. But keep in mind to always follow rules be it in submissions or in joining forums. Never spam because it will only give you a bad reputation.

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